The rise of social media and the increasing influence of influencer culture have dramatically changed the way people view celebrity endorsements. In the past, celebrities were seen as the ultimate endorsement, with their endorsement of a product or brand being viewed as a seal of approval. However, with the rise of influencer culture, the influence of celebrities has been impacted, and businesses are now turning to social media influencers to reach their target audience. In this article, we’ll explore the rise of influencer culture and its impact on celebrity endorsements. The Rise of Influencer Culture: The rise of influencer culture…